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I ate Wendy’s breakfast as the chain pumps $25 million into promoting it, and saw how it’s just as good as McDonald’s

I found that Wendy's is a solid competitor to McDonald's breakfast, with the chicken biscuit as a standout. ...

Wendy's breakfast
Breakfast promotion

  • Wendy's has been heavily promoting its breakfast menu this year.
  • I tested out a few sandwiches and sides to see how they compare to other fast food breakfasts.
  • Wendy's is a solid competitor to McDonald's breakfast, with the chicken biscuit as a standout. 
Wendy's introduced a new breakfast menu in March 2020.

Wendy's breakfast sign
Ad for breakfast.

By the end of 2021, the chain will have spent $25 million promoting breakfast over the year, an increase of $10 million over its original budget.

Wendy's breakfast
Breakfast promotion.

Source: Insider

Breakfast has been slowly growing for Wendy's making up 7.5% of sales in the third quarter, with an expected 20 to 30% growth in 2021.

Wendy's breakfast bag
Breakfast bag.

I visited the Wendy's drive-thru to check out the chain's breakfast for myself and see how it stacks up to the rest of the industry.

Wendy's breakfast
Wendy's entrance.

The parking lot was pretty empty, but that doesn't seem unusual for 9:30 am on a Sunday.

Wendy's breakfast
Picking up breakfast.

I ordered a range of things from the menu to get a good sense of what Wendy's sells.

Wendy's drive-thru breakfast
Wendy's drive-thru.

While they don't sell hash browns, Wendy's sells seasoned breakfast potatoes, a kind of crispy potato wedge.

Wendy's breakfast

I'm a huge hash brown fan and not sure if these could measure up, but I was pleasantly surprised.

Wendy's breakfast potatoes

They were warm, with the right amount of crispy outside to soft, warm, insides. I'd even consider getting them again in place of hash browns.

Wendy's breakfast
Testing out the potatoes.

Wendy's also sells an oatmeal bar. It was somewhere between a cookie and a granola bar — not my favorite, but I could see it being an easy to eat, quick breakfast on the go.

Wendy's breakfast oatmeal bar
Oatmeal bar.

The sides were not bad, but getting to the breakfast sandwiches was what I was really looking forward to.

Wendy's breakfast
Sandwich wrapped in paper.

I ordered three sandwiches, and enlisted the help of my fiance to rank them.

Wendy's breakfast wrapping
Unwrapping the sandwich.

First off, we tried a bacon egg and cheese sandwich on a croissant, a classic in the world of fast food breakfast.

Wendy's breakfast croissant
Croissant sandwich.

It was solidly fine. The croissant wasn't great, and I wouldn't go out of my way to get it again, but definitely not bad either.

Wendy's breakfast croissant
Croissant sandwich.

Next, we tried the sausage egg and cheese on a biscuit

Wendy's breakfast sandwich
Sausage biscuit.

This sandwich was great, definitely a match for the classic McDonald's breakfast.

Wendy's breakfast sandich
Sausage biscuit sandwich.

The final sandwich, the honey butter biscuit, was easily the best of the three.

Wendy's breakfast sandwich
Chicken biscuit sandwich.

The sandwich is simple: a biscuit, honey butter, and a generous piece of crispy chicken.
It had the same great biscuit as the other sandwich, along with juicy chicken and a slight sweetness from the honey. It was one of the best fast food sandwiches I've ever had, and I'd order it again whenever I had the chance.

Wendy's breakfast sandwich
Chicken sandwich.

The biscuit was fluffy and not too dry, while the sausage was flavorful.

Wendy's breakfast
Taking a bite.

We both agreed we'd order it again.

Wendy's breakfast sandwich
Sausage biscuit.

Of course, we also had to get coffee.

Wendy's breakfast coffee

The coffee was exactly what you'd expect: not any better than what I'd make at home, but good enough alongside a good breakfast sandwich.

Wendy's breakfast coffee
Medium coffee.

After testing out the menu, I was really impressed with Wendy's breakfast menu.

Wendy's drive-thru breakfast 2
Waiting for food.

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Its breakfast offerings aren't as well known as McDonald's, but I think as Wendy's continues promoting it there's room to grow.

Wendy's breakfast drive-thru
Morning drive-thru.

I think anyone who tries the chicken biscuit sandwich will be a Wendy's convert.

Wendy's breakfast unwrapping
Unwrapping the sandwich.

Read the original article on Business Insider

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